| |
| |
|
Weight Loss Information |
|
|
|
Meet the New Look Ronald McDonald
In a global television commercial just launched (10 June 2005), Ronald McDonald energetically rides a bike. He deftly shoots hoops with basketball megastar Yao Ming. He even snowboards like a pro. It's enough to make you choke on your super-sized Big Mac meal. Yes, McDonald's "Chief Happiness Officer" now has a new title: "Amabassador of Balanced Lifestyles". But he won't be giving up his old job. The McDonald's-owned website, GoActive.com, explains how Ronald juggles the two titles. "As McDonald's Chief Happiness Officer, Ronald McDonald is involved with anything and everything that makes people happy. He wants the best for everyone." And it seems that when it comes to what's best for everyone, fatty junk fare (described by GoActive as "tasty, wholesome food") is just not enough any more. In a stunning revelation, the site tells us that we now also need "physical activity that seems like play" and "robust good health". Enter Ronald in his new, ambassadorial role ... "Ronald believes in an active, balanced lifestyle. He lives one himeself. And he is the ambassador of active, blanced lifestyles for everyone." So just what does this new diplomatic status entail? GoActive,com explains that Ronald considers physical activity a "critical component of the energy balance equation". Wow, Ronald's starting to speak like an ambassador already! We ordinary folk would have said something low-brow like, "If you're going to eat fattening, junk food, you'd better try to burn it off with some exercise". Like any good diplomat, Ronald's pretty vague about how he's going to achieve this goal, promising to work "with the people of McDonald's in various ways to help parents and children identify realistic, fun ways to incorporate fitness and exercise into their daily lives." If Ronald's sounding ambassadorial, his boss, McDonald's Chief Executive Officer Jim Skinner, sounded positively Presidential when he announced his company's "It's what I eat and what I do ... I'm lovin' it" campaign. "We will use our size and strength to set an example," he told the media. The campaign includes television adverts, new packaging, an updated Web site and a fresh series a videos featuring Ambassador Ronald teaching children how to eat well and stay active. And like a true diplomat, Ronald will soon get to demostrate just how multi-lingual he is. The new commercial airs first in the United States and will soon be broadcast in Canada, Germany, Italy, Portugal, China, Hong Kong, Singapore, Taiwan, New Zealand, Puerto Rico, Uruguay, Chile and Argentina. And that's only the beginning. The TV spots will be followed later this year with a series of "Go Active with Ronald McDonald" interactive community shows accross the US and in other countries. Active he may be, but it's obvious even Ronald will need some help in this historic mission. Tennis stars Venus and Serena Williams, hockey player Wayne Gretzky and speed skater Bonnie Blair are among the sporting luminaries McDonald's has pressed into service. CEO Skinner has declined to put a price tag on the mission, but perhaps the TV networks and sports stars will get with the public-spiritedness of the campaign and donate their services gratis. Of course, the company is adamant that none of this has anything to do with all those unfairly-critical articles in the media, alarmist books like Fast Food Nation, and muck-raking documetaries like Super Size Me. Nor, its insists, has it anything to do with recent court actions in which money-grabbing litigants have won millions of dollars in settlements. On the contrary, we're told, the latest campaign is just a natural evolution of previous efforts on Ronald's part to teach children how to keep safe, like fastening seat belts and wearing bicycle helmets - both very important things for kids to know, so we'll understand if Ronald forgot to warn them not to eat unhealthy food like burgers and fries. "This is just another way we're communicating with our customers on the importance of energy balance," company spokesperson Lisa Howard said. Hey, there's that "energy balance" term again. Sounds like Lisa's been getting some lessons in diplomat-speak from Uncle Ronald! Alan Cooper is a journalist with 20 year's experience and the publisher of http://www.ObesityCures.com, a site with the ambitious aim of being a "one-stop-shop" for impartial information on obesity and weight loss solutions - including fad diets, prescription weightloss pills and natural weightloss aids. ObesityCures also has pages devoted to Ronald McDonald and other developments on the obesity and fast foods front.
MORE RESOURCES:
Weight-Loss - Google News |
|
|
|
RELATED ARTICLES
Who Else Wants To Lose Weight? Stop Dieting! From personal experience I have myself like all of you at one time or another tried dieting. I have lost weight on some plans but in the long run was not able to sustain it. Stop Trusting the Scale--Its Probably Wrong Anyway Have you ever stepped on the scale after a week of "being really good" only to be rewarded with an eye popping four pound gain? Don't despair! Your scale isn't trying to ruin your efforts and it doesn't hate you. True health is measured in many ways, only one of which is your outward appearance, and what you weigh is the least reliable measure of all. The Evil of Carbohydrates (?) In recent years, carbohydrates have been labeled as the nutrition 'bad guy' because of the increases in insulin that occurs during metabolic processes. The secretion of insulin is dependent primarily upon the concentration of blood glucose - an increase of blood sugar brings about an increase in the secretion of insulin. 4 Tips for Fast Fat Loss Part II Fat Loss Tip #2) Drink More WaterI know, I know, we've all heard this one over and over again. But how many of us really drink enough water? I'm talking at least 10 8 ounce glasses of water a day, minimum. Online Weight Loss - Fact or Farce? Over the past 5 years, online weight loss programs have become increasingly popular. One such Internet-only weight loss program claims to have over 1. Low Carb Diets Cause More Than Water Weight Loss Many critics in have attacked low carb diets for only providing an initial loss in water weight, rather than actually affecting sustained fat loss. Some critics have even suggested that dieters lose don't lose any fat at all. Weight Loss Problems? - Why The Gastric Bypass Surgery Does Not Stick! Gastric bypass surgeries are temporary physical fixes to a long term head problem! If you think the surgery is a cure all, think again. The crazy thing is people are gaining weight on purpose so they can be qualified to even be considered for the surgery. Speed up Metabolism Metabolism is essentially the speed at which our body's motor is running. The speed at which our body burns calories is called the metabolic rate. Benefits Of Exercise Videos For Weight Loss I asked my sister to come to my gym with a guest pass. She replied something to the effect of "I am in no shape to go to the gym". Positive Imaging for Weight Loss Visualization is a powerful technique that can help you make lasting lifestyle changes. Just by "day dreaming", you can significantly improve your chances in achieving your goals. Pizza, French Fries, Beer and Other Diet Foods Now this is the real American Dream! I'm here to let you know that it is totally possible to lose all the fat you want while eating nothing but junk food. The only hitch is that all the fat you want to lose is going to have to be zero!Here are some tongue-in-cheek (or burger-in-belly) suggestions for how you can turn even the greasiest, sugariest, most overprocessed calorie bomb into lean, mean diet food. Japanese Weight Loss Secret Recently, I read an article from Japanese magazine that by consuming agar-agar (dried-kanten) with our favorite teas, we can lose weight, and yet still maintain a feeling of fullness, according to Professor Takako Yasuoka of Yokohama Soei Junior College in Kanagawa. Because it was deemed safe, the Japanese valued agar-agar as part of their diet from ancient times. Why Did Your Diet Fail You? Or Did You Fail Your Diet? Are you someone who has, in the past, been on a diet, only to find at the end of it you had lost no weight? Despite putting your best efforts into the diet much of the time, and keeping quite close to recommendations when it came to calories and so on, for some reason things did not quite work out. Eventually, with the pounds drifting off too slowly and back on again too quickly, you just gave up, and went back to "normal". Were Cave Dwellers Ever Fat? In our mind's eye, we see our ancient ancestors as they have been depicted in paintings, stories, films, and scientific recreations. Small, wiry, hairy figures surrounding a huge beast, poised for the kill. Low-Carb Diets - An Introduction According to a recent survey by the National Health Institute, about a third of overweight Americans who are trying to lose weight, are doing so by eating less carbohydrates (carbs) largely because of the increased popularity of fad diets like Atkins Diet and the South Beach Diet.Who Invented Low-Carb Diets?The term "low-carb" was coined around 1992 when the USDA recommended that Americans include six to eleven servings daily of grains and starches in their diet. Natural Weight Loss: Add to Your Diet and Add Years to Your Life As I was saying in my past articles, others have added years back to there life with a few added ingredients. They also added energy and youth. To Be or Not To Be: Low Carb... I get asked all the time, "what do you think about the Atkin's Diet?". Well, as a Nutritional Bio-Chemist, my opinion and answer to that question would have to be a biochemical response. Real Weight Loss Begins Today...With Cliff Kuhn, M.D.s Fun Factor Diet! Weight Loss is something that many Americans struggle with. In this article, Cliff Kuhn, M. Natural Weight Losss: The Minor Changes That Can Have Huge Affects On Your Future Health People always ask me " how it is that your grandfather a man over 65 can go to the gym 5 days a week , bike many miles every other day and still do many other physical sports without constant problems ?". Well I asked him. Fifteen Secrets of Safe and Permanent Weight Loss Revealed Fifteen Secrets of Safe and Easy Permanent Weight Loss Revealed!* Nourish Your Body* Control Your Hunger* Take Control of What You Eat and Its Nutritional Density* Lower Your Insulin Levels* Stop All Forms of Sugar* Do Not Lose Weight Quickly* Do Not Rely on Exercise to Lose Weight* Do Not Take Pills or Drugs* Do Not Have Surgery* Avoid Complicated Weight Loss Schemes with Long and Involved Recipes* Avoid Weight Loss Schemes That Weigh Portions of Food* Avoid Weight Loss Programs with Required Pre-Packaged Foods* Forget Setting Goals, Visualizing Success and Your Own Weaknesses.* Forget Personalized Diet Plans.
|
| home | site map |
| © 2006 |
